Why YouTube and Netflix Should Take Note
Apple’s iOS 18 has introduced a feature that’s turning heads and setting a new standard for media consumption. This innovative addition allows users to continue watching videos while seamlessly scrolling through other content, a multitasking marvel that’s been long overdue.
The Picture-in-Picture (PiP) mode, now more refined and integrated than ever, offers a user experience that’s both smooth and intuitive. It’s a game-changer for those who love to stay engaged with their favorite shows or tutorials while also keeping up with texts or browsing social media.
But while Apple is leading the charge with this user-friendly feature, many are wondering why other giants like YouTube and Netflix haven’t fully embraced this approach. Sure, they’ve dabbled with PiP, but it’s often limited, clunky, or outright unavailable on some platforms.
Critics argue that these platforms should look to Apple’s implementation as a blueprint for their own apps. The convenience and fluidity of Apple’s PiP could enhance user satisfaction and retention across the board. After all, in a world where multitasking is the norm, providing a seamless viewing experience is no longer a luxury—it’s a necessity.
As the debate continues, it’s clear that Apple’s latest move with iOS 18 has set a high bar. The question now is whether YouTube, Netflix, and others will follow suit and elevate their own user experiences to match.
With users increasingly demanding more from their digital interactions, the pressure is on. The next few updates from these media giants will reveal whether they’ve taken Apple’s lead seriously—or if they’ll be left playing catch-up.